iVideoIT-Buy Local Michigan

iVideoIT is about helping you make your business look like a million dollar company, without spending a million to do so. Your image and brand are on the line when you produce videos with your name on it.  At Buy Local Michigan we want to be part of your marketing mix!


V I D2 E O

For more helpful tips here is a free guide V I D2 E O Tips

V – visual/vision 

Planning Consider the theme, write out a script or outline of points to address, and prepare the filming environment ahead of time.

I – information/content

KNOW YOUR AUDIENCE – everything you do needs to answer your customers and potential customers questions.  In the same way look at your competition and see what they are doing – do not 100% copy it.  Find your style

D2 – develop and distribution

Audio, Lighting and the Equipment used are key to developing your brand and identity.

This is a pay to play world. Do Not Hide Your Ideas.  YouTube, Facebook, Social Media, Embedding on your website – tip with YouTube add ?rel=0 to the embed to block the LIKE videos – no need to give people that squirrel moment and leave your site

E- engage

Techniques to engage your audience.  Follow the basic rules of video, good headroom, the rule of thirds, follow action and keep it Slow, Smooth and Steady.

O – offer

Do not forget to ask for the sale.  What is your CTA or Call to Action. For example using the word StartIt is a word that implies action. For example, By signing up for this free offer you will start receiving products today.

SEO – Social Media Marketing Juice

Now having a great video series is only part of it. The next is the JUICE to push it out for people to find it.

Here are some tips from Matthew Wehr at Social Zone Marketing. Steps on leveraging content through facebook campaign or ad. Matt says it is more than just boosting your post.  First Create a facebook ads account at http://www.business.facebook.com

Our friends at  Local Rivalry™ help make finding your business easy.  Along with a suite of powerful tools to achieve top ranking on every major search engine!

West Michigan Technology and Design Solutions is a great place to host and design your website.

More Helpful iVideoIT Tips

  • Keep it short from 30-90 seconds.  Attention spans today are limited. There are exceptions, however, in general the shorter the better.
  • Multiple Videos! Have a lot to say, it is better to have a series of short videos than one long one.
  • Base Videos on a keyword or keyword phrase.  What will people use to search your products and services?
  • Keep your message personal.  A message can be from you or one of your employees, or it can be a testimonial or recommendation from one of your customers.
  • Call to action.  What do you want the viewer to do after watching your video?  Provide a coupon, special offer, free report, something to engage with the prospect.
  • Do not forget your contact information: phone number, web address, social media links and even a map if you choose.
  • Distribute your videos.  Promote your video through an online ad campaign, e-mail, social media, YouTube and even your own website.
  • Share with a Comment.  In general ask associates when sharing your video to please add a personal comment to their share.  This engages others on the why the video was shared and why they should open it.

Follow, Learn, Share

Follow Buy Local Michigan on Twitter, Facebook, Google PlusYouTube and Contact Us to have a Michigan Business Spotlight Video produced for you.